Artificial Intelligence

India’s ambition is no longer in doubt. The question is whether its capital and institutions can keep pace with the deep-tech demands.

The multi-year deal uses Infosys’ Topaz platform to enhance player performance and expand tech-for-good initiatives.

Large language models are compressing research timelines with synthetic consumers, AI-moderated interviews, and qualitative research at scale.

Findings cast doubt on the scorecards shaping AI marketing and adoption.

India is taking on a bigger role in Omnicom’s global delivery network as the company integrates Interpublic and scales AI across media, data and creative work.