Data, AI, & Machine Learning

Many companies develop AI models without a solid foundation on which to base predictions — leading to mistrust and failures. Here’s how statistics can help improve results.

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

AI will require continuous learning: Leaders need to embrace that uncomfortable reality and prioritize developing AI literacy.

With AI still making wild mistakes, people need cues on when to second-guess the tools.

Even as organizations adopt increasingly powerful LLMs, they will find it difficult to shed their reliance on humans.